Archive for September, 2007

Daily Star Kuwait end of a relationship

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I have decided to re-subscribe to Arab Times Kuwait finally. After agonizing couple of months of Daily Star Kuwait, I feel its time to switch back to the top leader. Daily Star Kuwait has absolutely no content value, and it seems to piggy back on International Herald Tribune for its circulation numbers.

Pick Daily Star Kuwait any day and open the pages and you will see same content at same place and again and again and again. I thought they would work on getting the content standard up but it seems they have decided to be stale. Be it exact advertisements or be it a dedicated full back page of ‘Around Kuwait’ comprising of same information same pictures at same positions, DSK has failed all or rather any expectations of mine. And I believe there would be many more like me around Kuwait.

They have failed miserably to get any foothold in the Kuwait market and I would be surprised if they go anywhere upwards from here unless a major reshuffle takes place right from editorial processes to reporting to marketing to journalism.

This is my end of relationship with Daily Star Kuwait.

ChillNite Naughty Poll: Tease me baby

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Naughty Poll: Tease me baby

  • Slap Slap Slap (24%)
  • Secretly crave it (76%)

Thank you for voting!

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Nissan 2008 models advertising on Gulf Road

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A very tall wedding

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Extreme Advertising: Nolita

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Nolita

 ..be careful, what you see on this site may shock you beyond words. But this is the sad truth of anorexia. I believe its a powerful and brilliant ad.

Visit the Nolita Site [LINK]

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